![]() If Google does not use Meta Description as a ranking parameter, then why do we need it? If there is any word which matches your query, it will be bolded. ![]() The main aim of the snippets/ Meta Description is to convince and persuade the user’s to click on your website. The description/snippets are generally given to brief the user about the website. The highlighted text in grey is Meta Description of. The keywords must be placed very smartly in the description so that it’s easy for the Search Engines to crawl the pages. The description should be related to the page and should be between 150 to 155 characters. Meta Descriptions should be such, that it attracts the attention of the viewer and forces the searcher to click on that description. These short descriptions of the page help the users and the Search Engines to easily locate the website by the content mentioned on the web pages. CTR is a method to measure the success of an online advertising campaign for any particular website which is donated by the number of users, who click on that particular link. Meta Description Tags are not that important to gain Search Engine rankings but they help in getting CTR’s i.e. The Meta Description can be seen below the page title, on the Search Engine Result Pages (SERPs). The Meta Description will appear in the snippets of Search Engine’s search result. Meta Description Tags are HTML attributes which provide you with the brief information of the website. Let’s throw some light on Meta Description! Well, now Meta description plays a vital role in improving Click Through Rate's. 2.23 A walk through No follow Do follow links!īefore Google and other search engines announced the change in their algorithms, keywords in Meta descriptions were considered as one of the factors influencing rankings on the SERP.2.22 Stuck with deciding the optimum Word count? Here is the solution.2.21 Catchy headlines and compelling body copy- the evergreen way to get noticed!.2.20 Woo your audience by optimising keyword density in your content!.2.19 Are you Optimizing your alt Images correctly?. ![]()
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